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Email marketing is a great way to engage your current database of customers. It’s also one of the quickest ways to expand your reach.
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Similar to organic listings, to ensure you appear at the top of the rankings, you need to have optimised content so this information can easily located and communicated back to the smart device.
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If you run Facebook Ads, you will want to track any form completions that happen on your website, that can be attributed back to your campaigns.
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If you're looking to kick start your marketing activity, see what free marketing tools are available for all car dealers to take advantage of.
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Autoweb Design have been highly commended as Website Provider for Franchised Dealers of the Year at the recent Car Power Awards 2021.
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When considering an electric vehicle, you should first establish whether an electric vehicle is right for you and your needs.
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Used cars are becoming much harder to source and prices are higher than ever.
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With shops having to close their doors, e-commerce became the only way to keep trading, allowing people to transact with businesses online.
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Ensuring your vehicle description is as clear and truthful as possible, you reduce the chance of having to deal with customer complaints.
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Rather than rush to take a couple of quick snaps, it can be much more beneficial to you if you take your time and take quality photos.
Find Out MoreFacebook can be a bit of a minefield, especially if you don’t really dabble in social media, but it can be great for building an audience.
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Back in May, Facebook announced that they will be discontinuing the “distribution of inventory partner catalogue listings”, which, to you and me, is the used car listings that are driven by feeds.
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PPC is a great way to drive customers to your digital storefront.
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When it comes to selling online, car dealers have a multitude of regulations to adhere to in order to stay on the right side of the law.
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You can do your own SEO audit on your website using free tools to check that everything is in good order before starting SEO activity.
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Writing an optimised blog post can benefit both readers and search engines.
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A blog allows you to express your knowledge and look like an expert to existing and potential customers.
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With local SEO, it’s all about the way people are finding your dealership in the digital world. Potential customers will search for the location of your dealership.
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Could Google be bringing new opportunities for car dealers in the UK? Google are planning for used car stock in search results.
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There are several free tools and approaches you can take in order to increase digital leads and turn these leads into customers.
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Our AutoAds product uses details from your used stock data to generate Google search ads for each model in your inventory.
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It is more important than ever to ensure your dealership is digitally equipped to adhere to continually changing buying habits.
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A bounce rate of circa 35-45% is a good indication that users are interacting with your site and the tracking is correctly installed.
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The COVID bill now sits at around £300bn and logic dictates that this might be clawed back by some tax rate increases...
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This is all based around not interrupting the website visitor from browsing and interfering with their intended customer journey.
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A client went live with the e-commerce solution in June 2020 and has taken more than £80,000 from deposits and full purchases.
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How did ‘the year that never was’ really affect the automotive industry? - Was it really as bad as you think?
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E-Commerce and digital sales process features part of standard tier on our new dealer website platform
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Facebook may or may not be your thing, but it’s hard not to love their Automotive Ads.
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How to best utilise backlinks to improve your website traffic.
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Core Algorithm Updates that have the most impact on SEO ranking
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Testing can also be an integral part of your development strategy
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Autoweb Design had three of their websites nominated for the 'Dealer Website of the Year Award 2019!
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Understanding your customers is vital in functioning a successful dealership.
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How Email drives more return on investment than any other marketing channel.
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View our masterclass of digital techniques, at Am Live, on how to generate more website sales leads across all devices.
We think that behavioural targeting using artificial intelligence will be huge in 2019.
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Tailor your digital marketing budget for the modern customer by looking at keywords and analytics.
Google shines at their annual Developer Conference with big things for Android.
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Take some time to consider how effective your website is in capturing customers at the vital, consideration stage.
The social network hopes will improve conversion rates for dealerships.
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View our talk at the Motor trader summit on using website analytics to maximise return on investment.
Optimise your Dealership for Google My Business, local SEO for Car Dealers.
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Google says US drivers’ search for parts are on the rise, using keyword analysis.
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A great option for dealerships that sell retail products having a lower average cost per click.
Find out moreStep outside the box when it comes to your digital marketing, either with search engine activities or CRO and take advantage of technological advances.
Google want their index to be as helpful as possible for mobile searchers
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Text messaging, calls, emails or online forms. What works best for your customers?
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Remove the need to call during opening hours, with our MOT booking tool.
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