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Blog

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Backlinking – best practices

Backlinks serve an important purpose as they act as a ‘digital word of mouth’ for Google, which can affect how your website ranks.

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Automotive e-commerce – what does it really mean?

E-commerce doesn’t have to mean that the customer completes the entire transaction online – it can be just part of the transaction.

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Celebrating International Womens Day 2022

Here at Autoweb, we have several women in leadership roles that we want to celebrate.

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Who needs to buy a used car?

If you are a used car dealer you will know first-hand that the pandemic caused several ripple affects through the manufacturing chain.

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Car crash

How GAP Insurance can help you sell used cars

GAP Insurance will allow the owner of a car that has been written off or stolen to buy a like-for-like car as a replacement. How you can reach these potential customers.

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Make the most out of your email marketing

Email marketing is a great way to engage your current database of customers. It’s also one of the quickest ways to expand your reach.

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How voice search is affecting rankings

Similar to organic listings, to ensure you appear at the top of the rankings, you need to have optimised content so this information can easily located and communicated back to the smart device.

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Track website forms using GTM and Facebook Pixel

If you run Facebook Ads, you will want to track any form completions that happen on your website, that can be attributed back to your campaigns.

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Free marketing tools your business can use

If you're looking to kick start your marketing activity, see what free marketing tools are available for all car dealers to take advantage of.

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Autoweb Design Highly Commended at Power Dealer Awards

Autoweb Design have been highly commended as Website Provider for Franchised Dealers of the Year at the recent Car Power Awards 2021.

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Electric car charging

How the electric vehicle revolution has evolved

When considering an electric vehicle, you should first establish whether an electric vehicle is right for you and your needs.

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Struggling to source quality used cars? Is there really a shortage in the automotive industry?

Used cars are becoming much harder to source and prices are higher than ever.

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Has decreased footfall from e-shopping had an impact on car sales?

With shops having to close their doors, e-commerce became the only way to keep trading, allowing people to transact with businesses online.

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How to write optimised vehicle descriptions

Ensuring your vehicle description is as clear and truthful as possible, you reduce the chance of having to deal with customer complaints.

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How to take quality vehicle photos

Rather than rush to take a couple of quick snaps, it can be much more beneficial to you if you take your time and take quality photos.

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How to use Facebook to build your brand

Facebook can be a bit of a minefield, especially if you don’t really dabble in social media, but it can be great for building an audience.

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Facebook Marketplace EOL announcement

Back in May, Facebook announced that they will be discontinuing the “distribution of inventory partner catalogue listings”, which, to you and me, is the used car listings that are driven by feeds.

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Getting started with a PPC strategy

PPC is a great way to drive customers to your digital storefront.

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Paying with a card through e-commerce

Distance Selling - are you ready?

When it comes to selling online, car dealers have a multitude of regulations to adhere to in order to stay on the right side of the law.

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How to do your own SEO audit

You can do your own SEO audit on your website using free tools to check that everything is in good order before starting SEO activity.

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How to optimise a blog

Writing an optimised blog post can benefit both readers and search engines.

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Importance of having a blog

A blog allows you to express your knowledge and look like an expert to existing and potential customers.

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Local SEO - Let's Go!

With local SEO, it’s all about the way people are finding your dealership in the digital world. Potential customers will search for the location of your dealership.

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Google Search

Google’s contribution to the automotive industry.

Could Google be bringing new opportunities for car dealers in the UK? Google are planning for used car stock in search results.

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Automotive website on laptop screen

Water the seeds and grow the leads

There are several free tools and approaches you can take in order to increase digital leads and turn these leads into customers.

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Make your website your best sales asset

It is more important than ever to ensure your dealership is digitally equipped to adhere to continually changing buying habits.

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Is your ‘Bounce Rate’ too good?

A bounce rate of circa 35-45% is a good indication that users are interacting with your site and the tracking is correctly installed.

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What we’re looking out for in the Budget

The COVID bill now sits at around £300bn and logic dictates that this might be clawed back by some tax rate increases...

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Google Page Experience Update

This is all based around not interrupting the website visitor from browsing and interfering with their intended customer journey.

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Is it time for your dealership to go digital?

A client went live with the e-commerce solution in June 2020 and has taken more than £80,000 from deposits and full purchases.

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How 2020 changed the Automotive Industry

How did ‘the year that never was’ really affect the automotive industry? - Was it really as bad as you think?

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A Complete E-Commerce Website as Standard

E-Commerce and digital sales process features part of standard tier on our new dealer website platform

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Facebook Automotive Ads – what’s not to love?

Facebook may or may not be your thing, but it’s hard not to love their Automotive Ads.

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The Importance of Building Backlinks to benefit your website

How to best utilise backlinks to improve your website traffic.

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Google Algorithm Updates 2020

Core Algorithm Updates that have the most impact on SEO ranking

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Introduction to Engineering

Testing can also be an integral part of your development strategy

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Motortrader Industry Awards 2019 Winner

Website of the Year

Autoweb Design had three of their websites nominated for the 'Dealer Website of the Year Award 2019!

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Car salesman with customers

Know your customers

Understanding your customers is vital in functioning a successful dealership.

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Revamp your emails

How Email drives more return on investment than any other marketing channel.

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How to Generate More Sales Leads

View our masterclass of digital techniques, at Am Live, on how to generate more website sales leads across all devices.

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Digital marketing trends

We think that behavioural targeting using artificial intelligence will be huge in 2019.

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Digital Marketing Budget Optimisation

Tailor your digital marketing budget for the modern customer by looking at keywords and analytics.

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Google announcements

Google shines at their annual Developer Conference with big things for Android.

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Website Conversion Rate Optimisation

Take some time to consider how effective your website is in capturing customers at the vital, consideration stage.

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Facebook ads for Auto

The social network hopes will improve conversion rates for dealerships.

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Make the move to HTTPS

Why should car dealer websites make the move to HTTPS & HTTP/2?

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Negative reviews

All reviews need to be acknowledged no matter what, and here's why...

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Understanding Analytics Reporting

View our talk at the Motor trader summit on using website analytics to maximise return on investment.

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Google my business

Optimise your Dealership for Google My Business, local SEO for Car Dealers.

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Car parts

Search for parts increase

Google says US drivers’ search for parts are on the rise, using keyword analysis.

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Google Shopping

A great option for dealerships that sell retail products having a lower average cost per click.

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Dare to be Different

Step outside the box when it comes to your digital marketing, either with search engine activities or CRO and take advantage of technological advances.

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Mobile First Index

Google want their index to be as helpful as possible for mobile searchers

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Communication Channels

Text messaging, calls, emails or online forms. What works best for your customers?

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Boost Your Aftersales

Remove the need to call during opening hours, with our MOT booking tool.

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