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[contact-form-7 404 "Not Found"]Search Engine Optimisation is a key part of digital marketing to ensure your website remains visible to potential customers in the search results. Even if you are running paid advertising, it's important to invest in building up some organic presence at the same time.
Search Engine Optimisation, or SEO for short, is an integral part of driving traffic to your website and it certainly isn’t a quick process. SEO is an investment in your branding and visibility, giving Google reasons to rank your website above your competition. It involves ongoing website and content optimisation in order to give users a great experience when they visit your site.
Investing in SEO is investing in your website and ultimately your business. If you think about it from your own experience, when you need to hire a professional, where is the first place you go? Do you reach for the phone book, do you go on the hunt for that leaflet that was posted through your door, or do you go straight to Google?
It is estimated that there are over 3.5 billion searches per day on Google, meaning there is no better time to ramp up your digital presence.
Car dealers are all competing for the share of the market, particularly within their local area. Used car aggregators in particular can become incredibly costly so it’s important to have a backup should you want to reduce your outgoing costs.
By building up the organic presence of your car dealer website, you can eventually reduce the amount of investment in other areas, such as paid advertising.
Autoweb Design are experts in the automotive industry, so we know what works and what doesn’t when it comes to car dealer SEO.
We have access to valuable third party tools that can analyse market trends, keyword volumes and competitor performance.
If your website isn’t performing as well as you expected, it could be that your visibility on search engines needs improvement. Get in touch below for a dedicated SEO proposal.
We will produce an SEO strategy dedicated to your business and your goals which will be discussed with you each month during a marketing call. We work with a range of car dealers and know what works and what doesn’t when it comes to car dealer search engine optimisation.
SEO works by ensuring a website is optimised for search engines. This means that content must be strong, the correct structure must be in place and keywords that are searched for must be present in content. One of the mistakes businesses make is to negate keyword research from their strategy and instead write content that has no SEO benefit. As well as on-page optimisations, there are a number of off-page tactics that should be applied to improve the domain authority of a website.
If your business targets a specific geographical area, you will need to consider local SEO. The notion is quite simple, it’s all about optimising your website for your local area, ensuring you are ranking for relevant search terms in your area.
Of course! We do provide a range of helpful and educational content to help get you started, but it’s important to know that you can’t just dabble in SEO, you need to invest regularly. The third party tools that we use here at Autoweb are also recommended and come at an additional cost.
If you are low on resource or don’t have the time to dedicate, it will be more efficient to work with the digital marketing specialists here at Autoweb.
Whilst this might seem the logical goal overall, it’s actually got much more to do with the relevancy of the traffic. The key with the SEO activities is to drive more relevant traffic that is likely to convert rather than thousands of visitors that aren’t looking for your product or service.
Their marketing services are very effective, informative and have been very successful in growing our digital footprint. The whole team are very personable in their approach, whilst also being very proactive and professional in their account management. Our decision to renew our contracts with Autoweb early this year did not take a second thought - 10 out of 10.