Don’t let potential customers slip through your fingers
You’ve invested time and money into getting a great website that works for your dealership, you’re confident that your vehicles and services are being shown to the right audience, you have decided to bolster your lead generation with ancillary products and services such as PPC to get as many people to your site as possible but, advertising does not always lead to ‘marriage on the first date’ i.e. not every customer who come to your site will book a test drive, enquire about a vehicle or give up their valuable contact details on the first visit to your site…
So, what do we do?
The answer, Remarketing!
Remarketing should be integral of any online strategy.
It enables the dealership(s) to re-show ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, which keeps the dealership’s brand presence, visible; something which is vital in an environment where a potentially long buying cycle exists such as the automotive industry.
Remarketing to these specific visitors also affords you the opportunity to ‘take a second bite of the apple’. You already know they’re in the market for Citroen, for example because they’ve previously visited your page; now you can draw them back, perhaps with an exclusive offer.
Remarketing (also known as retargeting), can dramatically increase your conversion rates and return on investment. This is because past site visitors who identify with your brand are much more likely to become customers.
How can Autoweb Design help?
The marketing team at Autoweb Design will work with you to define and implement your remarketing strategy. Our Google-certified experts will also manage your campaigns, monitor and provide on-going feedback about the remarketing performance to ensure you reach the right audience.