It’s quite simple really. We use your stock inventory to generate ads when a user searches for vehicle specifications that match a vehicle you have in stock.
Your ad with show with the specific details the user has searched, for example: ‘Used Black Ford Fiesta 2017’. Because your ad is hyper relevant, the click through rate is likely to be much higher than it was if you just targeted ‘used Ford cars for sale’ which may yield cars that the user isn’t searching for.
One thing to note is that the feed-based facility means your inventory is always up to date. If you sell a car and it is removed from your feed, it will no longer generate an ad, meaning there is no wasted budget.
If you’d like to discuss switching to paid advertising so you still say visible on Facebook, or want to move to Google advertising, get in touch and one of our PPC specialists will be in touch for an informal chat.