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Free marketing tools to kick start your business

Free marketing tools to kick start your business

Author: Natalie Banks - Digital Marketing Specialist

Google Analytics

Google Analytics can provide you with invaluable insight into your website performance. Although it might seem like a minefield if its not something you have ever delved into, Google Analytics isn’t as scary as it may seem. With GA4 now being rolled out as standard, we will be providing training guides in due course, but for those still using the universal GA, there’s a few ways you can get started analysing straight away.

These are a few components of Google Analytics that you can get started with to start understanding your website performance and start building out a marketing strategy.

Landing Pages

You can filter your website traffic by landing page, to understand which webpages are working best for you. By knowing this information, you can then establish how to replicate what is working well across to other pages.

Navigate to the left-hand toolbar and find All Traffic – Channels – Landing Page (can be found using the advanced filter under Primary Dimensions)

GA - Landing Pages

Here, you can see which landing pages are bringing in the most traffic as well as which convert best for you.

Goal Completions

You can also see which of your goal completion are performing best. Goal completions such as form completions and telephone calls from mobile can be setup as goals.

By comparing goal completions, you can see whether a specific method of contact is doing better than another, for example, do people prefer to use live chat over telephone calls?

Navigate to the left-hand toolbar and find Conversions – Goals – Overview.

GA - Goals


One of the biggest mistakes you can make when analysing traffic in Google Analytics is not breaking it down by channel.

Channel refers to the way the traffic reached your website, from social media to organic rankings.

If you have noticed an anomaly, it’s important to rule out a specific channel before looking for any potential technical issues with your website.

Navigate to the left-hand toolbar and find Acquisition – All Traffic – Channels.

You may want to also check your Assisted Conversions, especially if you have concerns over a particular channel, as it could assist other channels. You can navigate to Assisted Conversions by finding Conversions – Multi Channel Funnels – Assisted Conversions.


If you are looking for a quick and easy way to create banners, leaflets, business cards, social media posts or website banners, Canva has a wide range of pre-set templates that you can use, all for free.

If you decide you want to access premium templates or all of the stock imagery, you can upgrade to the premium package, which costs less than £10 per month.

This tool negates the need to pay for expensive software or outsource the work to a graphic designer.


If you regularly post to social media, you might benefit from a social media scheduler such as Hootsuite. There is a free account available, but it is limited to the following:

  • Can schedule up to 5 posts
  • Up to 1 user
  • Can connect 2 social media accounts

If you decide to upgrade to the paid package, you can benefit from up to:

  • Unlimited users
  • 50 social media accounts
  • Schedule unlimited accounts
  • Access all messages from one inbox
  • 24/7 support
  • Assign posts


If you are looking for a way to keep in touch with your customers, email marketing is a great way to update your customers on business events, new stock inventory or specific subscriber offers.

Mailchimp allows you to email up to 2,000 contacts at one time on the free package, but you can upgrade to the paid account if you need to send to more contacts.

You don’t need to be an expert in HTML or code to get started with Mailchimp, as it’s a drag and drop builder.

This article contains affiliate links. If you make a purchase, Autoweb may receive commission at no additional cost to you.

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