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Our services to automotive manufacturers are completely bespoke. Our websites do not just generate impressive results, they also look great and are developed in a very bespoke way to represent your brand in the way you want. This is not guesswork though, as web analytics and conversion rate optimisation experts, we can analyse existing website user behaviour to advise you on learnings from your existing website that can be used in the new website design.
A typical new manufacturer website with Autoweb Design would look like this:
• Information Architecture Analysis
• Existing SEO and website traffic analysis with recommendations
• Analysis of existing vehicle feeds with recommendations
• Agreement on new information architecture and development of a schematic
• Consultation on website wireframes
• Consultation on website design
• Website build & feed implementation
• SEO migration & website launch
It goes without saying that as leading automotive website providers we work with the major industry suppliers for enhancement solutions such as new and used car finance calculators, CAP data integration, Live chat/Text and many others. Integrations of these solutions will be built into your project plan. A good SEO migration is a crucial part of any vehicle manufacturer website redesign. As part of any project our SEO team will complete an in-depth analysis of your existing website and advise on considerations for the new design including the migration of content, meta tags and links as well as page redirections.
If you wish to integrate third party website enhancements such as finance calculators, live chat, CAP data or other integrations, that's great! We partner with all of the major industry suppliers and will build an integration that works for you.
The full solution includes both microsites and used vehicle locators. These are taken further by our interactive location map allowing customers to find a local dealership with ease, that leads through to the individual microsite.
Because building a manufacturer website can be a lengthy process we will involve you at every stage to ensure each element is perfect, before, during and after the website launch. Forming a positive, trusting relationship.