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Motortrader Website of the Year

At the 2019 Motor Trader Awards we had three of our websites nominated for the 'Dealer Website of the Year Award! - with our client SERE winning the title.

The websites were judged on a wide range of criteria, including - ease of use on mobile, visual aspects, responsiveness, the functionality, engaging content, navigation and unique features to improve the overall customer journey.

Take a look at the winning website SERE and the other nominated sites below.


SERE's website stood out for many reasons but especially because SERE have 17 banners, each one eye-catching and informative. The banners represent different offers, USPs and seasonal material in a bold, creative approach. Which each navigate customers to the revenant site page for an easy and exciting customer journey.


The website was built with two main objectives, speed and conversions. Having a speedy website is extremely important to create a positive visitor experience. Immediately, there was a noticeable difference with the site speed, with excellent loading times, and ultimately having a significant effect on analytics reporting results and functionality.

County Garage Ford

County Garage Ford are a small franchise dealer with a huge online presence, being extremely technologically advanced for their size, notably with the recent integration of e-commerce. The dealership primarily targets the sales of new cars, which is supported by the design of the website as it encourages visitors to hit the hot offers button that flashes continuously.

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