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Automotive PPC

Automotive PPC​

If you are looking for instant results, PPC may be the best solution for you. It is quick to set up, pricing is transparent and performance reporting is clear.

What is PPC (Pay Per Click)

PPC, or Pay Per Click is a way of buying ad space at the top of Google search results so you appear for specific keywords that are relevant to your business. You do not need to invest as much time in your automotive PPC like you do with SEO, but it is a more costly activity overall, however it produces instant results as you only pay when someone clicks on your ad.

Automotive PPC

How does PPC work?

We’ve established that PPC is effectively buying advertising space on Google, usually above organic results – the premise is to buy visitors rather than rely on organic visibility.

Campaigns are created based on the areas of your website you want to target and then ads are written which will appear on search results for the keywords you target. For example, you may want to rank for ‘Ford dealer in Northampton’ but your organic position for this search term is too low to receive traffic. PPC allows you to bid on this search term and your ad will show when all requirements are met (geographical location, bid amount and keyword match type).

Is this Google Ads?

Here at Autoweb Design, we primarily use Google Ads as Google is the dominant search engine. Based on your offering, Bing may also be appropriate, but we would look at this on a case by case.

We do offer paid advertising on Facebook if you want to reach new audiences using social platforms.

Car Dealer PPC
Automotive Pay Per Click

How we manage your PPC campaigns

If you are new to PPC, it’s recommended that you speak to one of our PPC specialists at Autoweb Design as it is very easy to rinse your budget if you are new to PPC. 

As part of our management fee, we will optimise your account so it performs for you, which includes ad and campaign creation, bid optimisations, keyword research, building extensions, A/B ad testing and keyword optimisations.

Programmatic Advertising

So, you currently advertise on Google’s Display Network; it’s going well and you’re wondering what’s the next step, or you may have just heard the term “Programmatic Advertising” before and you want to investigate if this is the right option for your business. Before taking the plunge and embarking on a journey down the programmatic advertising route, it’s important to understand what it is, and why you need it.

What does Programmatic Advertising involve?

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display to target the right user at the right time. Put simply, it’s a means of audience profiling using consumer data to segment, target and show relevant advertising to generate awareness and engagement. Often this is referred to as prospecting.

Targeted Marketing

Remarketing

You’ve invested time and money into getting a great website that works for your dealership, you’re confident that your vehicles and services are being shown to the right audience, you have decided to bolster your lead generation with ancillary products and services such as PPC to get as many people to your site as possible but, advertising does not always lead to ‘marriage on the first date’ i.e. not every customer who come to your site will book a test drive, enquire about a vehicle or give up their valuable contact details on the first visit to your site…

How does remarketing work?

Remarketing enables the dealership(s) to re-show ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, which keeps the dealership’s brand presence, visible; something which is vital in an environment where a potentially long buying cycle exists such as the automotive industry.

Remarketing to these specific visitors also affords you the opportunity to ‘take a second bite of the apple’. You already know they’re in the market for Citroen, for example because they’ve previously visited your page; now you can draw them back, perhaps with an exclusive offer.

Pay Per Click
Remarketing

How can Autoweb Design help?

Remarketing (also known as retargeting), can dramatically increase your conversion rates and return on investment. This is because past site visitors who identify with your brand are much more likely to become customers.The marketing team at Autoweb Design will work with you to define and implement your remarketing strategy. Our Google-certified experts will also manage your campaigns, monitor and provide on-going feedback about the remarketing performance to ensure you reach the right audience.

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