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We have extensive experience of managing vast amounts of complex car dealer stock from many different systems. We understand the importance of accurate and robust information that is required for manufacturer used car locators.
Some of the familiar challenges we have experienced are:
Running a used car locator as a subdomain or a larger manufacturer website
Working to brand guidelines within the used car area of a website
Managing vehicle stock from a large network of dealerships
Developing methods of stock uploading including portals and incoming feeds
Managing dealership participation and vehicle compliance
Managing outgoing feeds
Gaining excellent search engine visibility whilst competing with used vehicle portals
We are experts in getting dealer network stock seen online. We are experienced in integrating with all of the industry standard feeds and with DMS systems. We will perform an analysis of where vehicles are coming from and going to. We will then provide incoming and outgoing feed solutions as well as a branded portal where dealers can upload and manage vehicles manually if they wish.
If you have an existing used car locator, then an SEO migration plan is crucial. This is because you are likely to have pages in your existing website that rank within search engines. A migration plan will be provided as part of our service.
We can include an approved vehicle scheme within the website's UVL where by the used car stock shown within the search has to meet certain criteria set by the manufacturer. That can then be sent through to franchise dealerships.
We can develop and manage a used car locator within an existing automotive manufacturer website seamlessly, We are experienced in integrating with all of the industry standard feeds and with DMS systems including Pinnacle and Gemini.