Web Analytics & Optimisation
Keep Moving Your Website Forward
Autoweb design have a dedicated team of experts in the fields of advanced web analytics and conversion rate optimisation. These two services are aimed to make sure that your automotive website continues to evolve to produce the best possible results.
Advanced web analytics involves setting up custom analytics for you which can be viewed daily or within a monthly report with commentary. The insights that this bespoke reporting provides feeds into conversion rate optimisation.
Our conversion rate optimisation service involves A/B testing website variants and using customer behaviour data to determine which page variant generates the best results for your business. The measure is usually which page variant generates more enquiries but this is done in a very statistical way so data gathering and analysis is a key part of this service. A/B testing continues across pages of the site in order to continually improve website performance.