Automotive Manufacturer Websites

Vehicle Manufacturer Websites That Perform

At Autoweb Design we recognise and understand the unique challenges posed when launching websites that represent manufacturers of cars and other vehicles. Our experiences come from both the automotive sector and from wider industry, we have the in-house experts to enhance your website design working group.

Some of the familiar challenges we have experienced are:

  • Representing the brand within new brand designs and tone of voice
  • Ensuring that the user experience is complimentary to the brand goals
  • Gaining excellent search engine visibility whilst competing with vehicle portals
  • Generating a high percentage of enquiries and micro-conversions
  • Managing vehicle stock from a large network of dealerships.

SEO Migrations and Conversion Rate Planning

Our websites do not just generate impressive results, but they also look great and are developed in a very bespoke way to represent your brand in the way you hope. This is not guesswork though, as web analytics and conversion rate optimisation experts, we can analyse existing website user behaviour to advise you on learnings from your existing website that can be used in the new website design.

A good SEO migration is a crucial part of any vehicle manufacturer website redesign. As part of any project our SEO team will complete an in-depth analysis of your existing website and advise on considerations for the new design including the migration of content, meta tags and links as well as page redirections.

What to Expect

A typical new manufacturer website would look like this:

  • Information Architecture Analysis
  • Existing SEO and website traffic analysis with recommendations
  • Analysis of existing vehicle feeds with recommendations
  • Agreement on new information architecture and development of a schematic
  • Consultation on website wireframes
  • Consultation on website design
  • Website build & Feed implementation
  • Review
  • SEO migration & Website launch

It goes without saying that as leading automotive website providers we work with the major industry suppliers for enhancement solutions such as new and used car finance calculators, CAP data integration, Live chat/Text and many others. Integrations of these solutions will be built into your project plan.

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