Independent Car Dealers

Independent Car Dealer Website Design

We have been providing industry-leading used car dealer websites since 2004 and understand the importance of generating sales leads for used cars through phone calls or online enquiries.

We also understand the importance of generating maximum visibility for your used car stock both through your website but also on other used car portals such as Autotrader,, Car Gurus and more.

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Websites designed to turn your website visitors into sales leads

Our independent car dealer website packages include a great website that is designed to turn your website visitors into sales leads on all devices including a unique mobile user-journey. The packages also include access to our easy-to-use vehicle upload tool so that you can manage your used car stock from one place and feed out to your other advertising platforms. We can also take an incoming feed for your stock from providers such as Autotrader, Manheim and others.

Our websites can also integrate with most popular car dealer management systems (DMSs) including Dragon 2000, Pinewood, CDK and Click Dealer DMS solutions making for simple management of vehicles and vehicle enquiries.

Our independent car dealer clients range from performance and prestige car dealers to 4×4 specialists, classic car dealers, used car supermarkets and commercial vehicle specialists. We understand the unique challenges presented by the automotive sector when it comes to websites and we can help you to make the most of your online car dealership.

Third party integrations for website enhancements

As a car dealer website design specialist, we work with major industry suppliers to include website enhancements such as used car finance calculators and finance application plug-ins, CAP data, Car valuations, managed live chat and video solutions such as CitNow and 360 Degree car videos.

Generating used car sales leads is at the centre of our web design philosophy and we have developed both our Unity Gold and Platinum packages based on the huge amount of data and experience that we have.

Unity Gold is a website package that comes with a dedicated mobile and desktop user experience, access to our used car feed management system and an optimised online showroom for your used vehicles. Gold websites are managed within a specific design framework that is updated as part of our on-going data-driven optimisation, so you don’t have to worry about keeping up with what’s working.

For our dealers who require a more bespoke design service we offer the Unity Platinum product.

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