Automotive Website Provider
We focus on creating websites that are not only aesthetically pleasing but also optimised for performance and user engagement. Our approach includes integrating advanced features such as virtual showrooms, interactive car comparison tools, and seamless online booking systems to enhance the customer journey and boost conversion rates.
Our mission is to deliver a dynamic online platform that truly works. By harnessing the latest technology and creative design techniques, we strive to craft a digital experience that not only draws in potential customers but keeps them engaged with easy-to-use navigation and captivating content.
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We design websites that capture attention, reflect your brand, and provide an intuitive user experience.
Tailor-made websites built to meet your unique business needs and scale as you grow.
Ensuring seamless performance across all devices, from smartphones and tablets to desktops.
Websites optimized for search engines to enhance visibility and attract more traffic.
Crafting powerful, conversion-focused online options with secure payment gateways.
Ongoing maintenance and updates to keep your site running smoothly and securely.
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Dealership Websites
High Performance and Design Freedom
Automotive Websites
Your dealership website should make it easy for customers to find a vehicle and take the next step. We build clear search journeys, and quick paths to enquire or purchase.
When we design a website, it's shaped around your dealership, your stock and your customers. You can add virtual showrooms, vehicle comparisons, finance journeys and online booking where they support the way you sell.
Whether you are an independent retailer, franchised dealer or a growing dealer group, your dealership website should do more than display vehicles. It should present your brand clearly. It also needs to make stock easy to explore and give customers simple ways to enquire, book, reserve or apply for finance.
CONNECTED BY DESIGN
Connect the tools that matter to your dealership without compromising the website experience. Our platform is designed to work with the systems that already keep your operation moving.
Finance tools and representative examples that can support clear, connected customer journeys and support compliance with the Financial Conduct Authority (FCA) regulations.
AU Finance
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CodeWeavers
Evolution Funding
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iVendi
Jigsaw Finance
MotoNovo FInance
Data connections that help keep stock information useful, current and ready to publish.
Autotrader Connect
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CAP HPI
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CDL
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G3 Remarketing
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Glass's
Manheim eVA
Use our REST API to connect the website with the technology your team already relies on.
Auto Convert
Claro CRM
DealTrak
Dealerweb
EnquiryMax
Front
HubSpot
Mentor Systems
MOTORDAT
Navigator DMS
Pinewood
Rapid RTC
RTC
Salesforce
SalesMaster
Measurement and Reporting
Actionable Insights
Website Support
You want your website to look great, this is a given. An automotive website designed by our team will perform. We design websites to increase conversions.
A conversion is a user action that is of value to your dealership. The aim could be to increase test drives, service bookings, or anything else that matches your business metrics.Your reports will be based on these metrics, so you know exactly how your website is performing. Your account manager will talk you through the results and recommendations.
PROVEN RESULTS
These selected automotive website projects show how a more flexible platform, careful migration work and clearer customer journeys can support a dealership’s day-to-day progress. Every figure belongs to the individual case study and its stated comparison period.
CASE STUDY
The dealership needed a website that was easier to keep current and improve. The work focused on local keyword mapping, technical health, a more flexible content platform and reducing repetitive offer and brand-asset upkeep.
Reported results
132 monthly enquiries reported after the work, a year-on-year increase of 123.7%.
100% page-one coverage reported for tracked town and county terms, with 94% in the top three.
92% site health reported after migration, with no crawl errors or broken pages in the crawl summary.
The existing template-led site was difficult to adapt. Manual offer and brand-asset updates took time away from SEO content, customer journeys and website improvement. Local Volvo, town and county search intent was not mapped clearly enough.
Autoweb Design replaced the legacy platform with a flexible website and CMS, introduced automated offer and brand-asset updates, strengthened local page structure and made technical SEO improvements.
The project covered discovery, local search opportunity, platform and structure design, automation and migration, then ongoing review of visibility, technical health, content and conversion opportunities.
CASE STUDY
The project brought multiple legacy sites into one connected group platform with clearer routes for brands, locations, vehicles and offers. The work included SEO-led migration planning, a flexible CMS and a structure designed for ongoing improvement.
Reported results
115 page-one positions in the reported comparison, up from 57.
+58 top-10 matched keywords and +42 top-20 matched keywords in the reported comparison.
Median best observed position moved from 27 to 18.
Several legacy dealer websites created inconsistent customer routes and made it harder to manage content, stock, offers and campaigns as one group. The previous Vauxhall site also needed stronger technical and local search foundations.
Autoweb created one group website with a clearer information architecture for brands, locations, dealerships, vehicles and offers, together with a flexible CMS, vehicle and offer management, migration planning and redirect mapping.
Autoweb and the group worked through discovery, group website design, migration preparation, launch and continuing optimisation.
CASE STUDY
Palmers moved a large multi-brand website to a more flexible platform while introducing an interactive service-booking journey connected to live availability and pricing. The migration was planned around important customer routes and existing search visibility.
Reported results
779 exact-matched keywords were retained in the reported pre- and post-migration comparison.
Position-one terms increased from 88 to 94, while top-three terms increased from 103 to 109.
Top-20 terms increased from 383 to 389 across the comparable keyword cohort.
The existing platform was restrictive for a group representing 11 manufacturers. A basic service-booking form did not give customers live availability or pricing, and the migration needed to protect important customer routes and organic visibility.
Autoweb created a flexible multi-brand website, an interactive service-booking wizard connected to dealer-management-system availability and pricing, clearer SEO-led page mapping and a comprehensive migration programme.
The teams worked through discovery and migration planning, platform and booking-journey design, system integration, launch validation and ongoing visibility review.
